Zodiac Watches: Brand Book

Exploring the world with a legacy timepiece

Art Direction

Photography

Campaign Development

Brand Books

Challenge:
Encapsulate ZODIAC’s dynamic product offering through a series of adventure stories, from oceanic depths to mountain peaks, in a printed Brand Book.

Execution:
Each watch was represented by a man who embodied its essence, attitude, and utility. We photographed them in-action in remote places like Glarus Alps, Switzerland, Osa Peninsula, Costa Rica, and Cat Island, Bahamas, and infused vintage ZODIAC logos and advertisements for an altogether fresh celebration of the timepieces.

The front cover of the Zodiac Watches: Brand Book
White pages with small orange graphic designs
The Zodiac Watches: Brand Book open to a page with orange text
The Milestones page in the Zodiac Watches: Brand Book
A page from the Zodiac Watches: Brand Book with a scenic background
Pages with orange text and a white graphic inside of the Zodiac Watches: Brand Book
Vibrant orange and white pages from the Zodiac Watches: Brand Book
Vibrant white pages from the Zodiac Watches: Brand Book against a blue background
Pages from the Zodiac Watches: Brand Book filled with small photos
Photo of a watchmaker and watch making equipment featured in the Zodiac Watches: Brand Book
White pages with various small photos against a blue background
A two-page spread inside of the Zodiac Watches: Brand Book showing a photo of a watch being made
Pages from the Zodiac Watches: Brand Book showing photos and graphics
Vibrant pages from the Zodiac Watches: Brand Book showing a diver in a body of water
Vibrant pages from the Zodiac Watches: Brand Book featuring a photo of a diver
Pages from the Zodiac Watches: Brand Book with photos of divers
A two-page spread showing a diver swimming with a shark
A two-page spread featuring photos of divers swimming with sharks
Pages from the Zodiac Watches: Brand Book with photos of divers near the ocean
Pages from the Zodiac Watches: Brand Book with photos of a shark and a diver wearing a Zodiac Watch
A two-page spread showing to individuals horseback riding on a beach
Vibrant pages from the Zodiac Watches: Brand Book showing nature near a body of water
Vibrant pages from the Zodiac Watches: Brand Book with one showing individuals fishing in a boat
Pages from the Zodiac Watches: Brand Book with a white background and several smaller photos
Pages from the Zodiac Watches: Brand Book showing nature and a Zodiac Watch
A two-page spread showing a photo of someone fishing with a Zodiac Watch on
Pages in the Zodiac Watches: Brand Book with photos showing off brand products
A two-page spread showing someone in a boat fishing on the water
A vibrant orange page with text and a photo of someone reaching out from the Zodiac Watches: Brand Book
Photos from pages in the Zodiac Watches: Brand Book showing someone in swimwear and an individual swimming
Photos from pages in the Zodiac Watches: Brand Book showing someone in swimwear and an individual swimming
A two-page spread featuring a collage of photos taken underwater
A vibrant two-page spread from the Zodiac Watches: Brand Book
Two white pages with an array of small photos on each
Pages from Zodiac Watches: Brand Book showing a photo of people relaxing by the pool
A vibrant orange page with white text and a page sized photo of a Zodiac Watch
Vibrant white pages with small brand photos on each page
Vibrant pages showcasing a Zodiac watch
A vibrant orange page with white text and a page with a photo of a pilot
Vibrant pages from the Zodiac Watches: Brand Book with text and a pages sized photo
Pages from the Zodiac Watches: Brand Book showing a full sized photo of a pilot and a Zodiac Watch
Two vibrant white pages with five small photos on each
Pages from the Zodiac Watches: Brand Book with photos of mountains and a Zodiac Watch
Vibrant orange and monochromatic pages featured in the Zodiac Watches: Brand Book
Vibrant orange and monochromatic pages featured in the Zodiac Watches: Brand Book
Pages from the Zodiac Watches: Brand Book with monochromatic photos
Pages from the Zodiac Watches: Brand Book showcasing the product
A two-page spread showcasing someone holding a luxury Zodiac watch
Photo of a model posing on a page inside of the Zodiac Watches: Brand Book
The Zodiac Watches: Brand Book sitting open in front of a blue background
Vibrant page designs inside of the Zodiac Watches: Brand Book
Pages from the Zodiac Watches: Brand Book featuring monochromatic photos
Pages from the Zodiac Watches: Brand Book with orange colored graphics on them
A page from the Zodiac Watches: Brand book showing four photos on an orange background
A look at all the pages inside the Zodiac Watches: Brand Book

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