Dacor
Elevating a luxury home appliance brand
Brand Audit
Positioning
Brand Architecture
Voice Guidelines
Content Writing
Brand Guidelines
Photography
Campaign Development
Brand Books
Brand Collateral
Video
UX Design
UI Design
Dacor is a leader in design and innovation known for building distinctive appliances rooted in style and driven by technology. In 2020, the brand partnered with Tractorbeam to define a clear positioning strategy and visual identity within the national marketplace, competitive landscape, and relevant target audience segments.
![Reflection of tree branches in a mirror](https://cdn.sanity.io/images/05s30yw5/production/310bbec59fefc9485c8c60efa262d69cb8aaa9e1-1460x2000.jpg)
![A hilltop home with a pool and sundeck overlooking the city](https://cdn.sanity.io/images/05s30yw5/production/19cac967bddb376f4bba0fe38c38e66ddf47c6a9-3000x2000.jpg)
![A person opening a stainless steel oven door](https://cdn.sanity.io/images/05s30yw5/production/bcc7483496928e5dfbb0f13c3b7e1695f1bb9a54-1460x2000.jpg)
![A close up view of a stove top burner](https://cdn.sanity.io/images/05s30yw5/production/0de325ed26908d3b3f3a1707f6ac22889f7318a4-1460x2000.jpg)
![A rocky beach near an oceanside cliff](https://cdn.sanity.io/images/05s30yw5/production/c655d7b14df52a21b8fc0d91c554725a22232cbc-1460x2000.jpg)
![A surfer with surfboard running toward the ocean around sunset](https://cdn.sanity.io/images/05s30yw5/production/9030145768d99a2e991bf93c43415ca82379bb6c-1460x2000.jpg)
![A cliffside villa near the ocean on a cloudless day](https://cdn.sanity.io/images/05s30yw5/production/fd21650398806570af0b8d94e22ffb7379cee3c9-3000x2000.jpg)
![A wine refrigerator with slide out shelves](https://cdn.sanity.io/images/05s30yw5/production/54b8cfe0065dcf52f9c14dc248dd2c5669545640-1460x2000.jpg)
![A woman grabbing beverage from an open refrigerator door](https://cdn.sanity.io/images/05s30yw5/production/486372497107d9588a2bc35b1ce8364c365857ef-1460x2000.jpg)
![A hand closing a stainless steel appliance](https://cdn.sanity.io/images/05s30yw5/production/6f2b403ca4ad7b77ce7c7f6f1508ff7b174a35f8-3000x2000.jpg)
![Digital display next to a covered pot on an active burner](https://cdn.sanity.io/images/05s30yw5/production/4c6d53b0570de03fc017338a01917098af7c1924-1460x2000.jpg)
![Shadows cast across closed refrigerator doors](https://cdn.sanity.io/images/05s30yw5/production/b50eb5b640d7d951a7c364bd0a099e26ed2ad135-1460x2000.jpg)
![Stove burner emblazoned with the Dacor logo](https://cdn.sanity.io/images/05s30yw5/production/443fe39a17e383f5c1d9e87fca112c3d29efad71-3000x2000.jpg)
![Reflection of tree branches and clouds on glass](https://cdn.sanity.io/images/05s30yw5/production/2f4f253abd3eb8b349b29cf59adfed804e8fabca-1460x2000.jpg)
![Waves crashing near the beach](https://cdn.sanity.io/images/05s30yw5/production/3eed65a6b4820a99657477ad70b07a5b920ce1b1-1460x2000.jpg)
![Assortment of pots on burners on a stovetop with digital display](https://cdn.sanity.io/images/05s30yw5/production/9602dbfa28c82a2ca92c05dbed79b397af7047c4-3000x2000.jpg)
![Woman working on a cinematic camera rig on wheels](https://cdn.sanity.io/images/05s30yw5/production/ed877bb84154f6120115a739299b9cde7d558991-1460x2000.jpg)
![Two silver pots atop a stovetop range](https://cdn.sanity.io/images/05s30yw5/production/e46679dd2f6217caea7596b20e41ef1a081a6221-1460x2000.jpg)
![Catalog of Dacor appliances on a wooden table](https://cdn.sanity.io/images/05s30yw5/production/ac52ba35bf961488992e6c8abd12a3f4c50e7367-3000x2000.jpg)
![Dacor catalog with flipping pages](https://cdn.sanity.io/images/05s30yw5/production/673f95635cf86a4353b8428ea514cde497552879-3000x2000.jpg)
![Rocky coastline through a partially open window curtain](https://cdn.sanity.io/images/05s30yw5/production/da65bc650fece9d7cee8d1b34d2def2061a04376-3000x2000.jpg)
![Pages of a Dacor Catalog on a white table](https://cdn.sanity.io/images/05s30yw5/production/8476743dbe14e53d0306fdf94097c43c1b96e98b-1460x2000.jpg)
![Product photos arranged on a table](https://cdn.sanity.io/images/05s30yw5/production/76cdcef9423da1f2aacdd5a841ef991d82a7eac4-1460x2000.jpg)
![Stack of Dacor catalogs on a grey background](https://cdn.sanity.io/images/05s30yw5/production/363411f50d933be25e17abebdadf0132b3514614-3000x2000.jpg)
![Opened Dacor catalog on a wooden table](https://cdn.sanity.io/images/05s30yw5/production/7dfcdc2eea355d6c26717a25696d35aa4da5039e-1460x2000.jpg)
![Appliance section catalog dividers](https://cdn.sanity.io/images/05s30yw5/production/ad1c62aea900c397b78e538ba8ff016f847e7451-1460x2000.jpg)
![Black and white photo of a mountain road in a catalog](https://cdn.sanity.io/images/05s30yw5/production/d41f3f1796c240d044ab5af9c09bf3f6c0deb44a-3000x2000.jpg)
![Fanned out pages of a Dacor catalog](https://cdn.sanity.io/images/05s30yw5/production/cbd2c27bbe203c830c285ff270ef0299c92afbe2-3000x2000.jpg)
Similar
Work with us.
Contact us here.