Artistic image of furniture with the Fatboy logo


Setting up a Dutch leisure brand for stateside success

SEO Audit

Channel Management

Campaign Execution

User Experience Optimization

Media Strategy


Paid Search

Social Media Marketing

Display Advertising

Tractorbeam partnered with Fatboy to create a US-specific marketing strategy, which consisted of creating a brand voice, managing Google Ads and retargeted, and consistently increasing revenue year over year.

Artistic image of furniture with the Fatboy logo

Google AdWords

We developed an account structure to reach customers during decision-making, comparison, and brand-focused searches. When we took the campaigns over, they were very focused on brand searches only, which made it difficult to grow revenue. The blend of keywords, while more costly upfront, allows for long-term revenue growth by introducing the brand to new customers.

With Google Shopping, optimizing the feeds was paramount to the success of the campaign. We worked to ensure feeds were dynamic, product attributes were enhanced, and results fully represented the brand.

Return on ad spend


Digital art of a car driving on a city street displayed on a computer monitor

D&M Auto Leasing

Bringing 25 years of radio ads into the digital era

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Illustration of a Person Lounging Under Palm Trees on a Beach

Casa de Campo

Optimizing a luxury resort in the Dominican Republic

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Illustration of apartment buildings against a nighttime sky


A multi-channel approach to multifamily

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