Freely

Challenge:

Launch a women’s athleisure brand for Academy Sports + Outdoors that offers comfortable, stylish, and affordable alternatives to the current marketplace.

Execution:

An elegant infinity monogram sets the stage for the empowering Freely brand – a mix of vibrant pop colors and playful photography – designed to stand apart on store shelves and a crowded online space. Photos by Matt Hawthorne.

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Not about missed opportunities.