Samsung Builder

Laying the groundwork for a leader in home appliances

Brand Collateral

Brand Playbook

Voice Guidelines

Publication Design


Brand Audit

Content Writing

As America’s #1 home appliance brand*, Samsung designs products that are more innovative, flexible, and connected than any other brand. Looking to build its relationship with home builders, developers, and designers, Tractorbeam partnered with the Samsung Builder team to evolve its marketplace presence and expression.

Stovetop and Range Hood in a Stylish Kitchen
Stylish and Brightly Decorated Kitchen Area
Stainless Steel Smart Fridge and Dishwasher in a Kitchen
Magazine Titled, "Building with Samsung"
Samsung Builder Magazine Opened to a Page Titled, "Sustaining the Future"
Section of Samsung Builder's Catalog About Built-in Cooking
Samsung Builder's Home Appliance Catalog
Stack of Samsung Builder's Home Appliance Catalog
Samsung's Home Appliance Catalog Opened Enough to See Page Titles
Snippet of the Laundry Section of Samsung's Home Appliance Catalog


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