Conserva Culture

Setting the table for a culinary goods brand

Positioning

Vision/Mission

Brand Identity

Art Direction

Photography

Campaign Development

Animation

Some of the best things in the world are preserved, and Conserva — a company dedicated to delighting culinary senses and making your next dinner party a smash — needed brand strategy, a brand identity, website, and campaign photography with intrigue.

Taking European seafood brands as a point of departure, we paired the eclectic nature of this world and with the bold punch of late 1970s Italian street signage to create an elegant and upscale brand with patina. We shot photos inspired by Baroque painting to capture the feeling of the most decadent dinner party.

People gathered around a table sharing stylishly-packaged, shelf-stable foods
Conserva Culture recipe guide
Conserva tablescape featuring candles and premium dishes
Conserva recipe book laying on a table
Hand holding a red plate against a gray background
Marble table set with drinks and scotch eggs
Canned fish set on a marble table
Conserva recipe guides sitting on a green table
Assorted preserved foods on a wood serving tray
Conserva tablescape photo in a book
Can of sardines on a wood plate
Conserva sign displaying Tablescape 002 "Triptych"
Candle and plant in front of a white curtain
Snacks sitting atop a brick on a white background
Two Conserva journals on a concrete floor
Conserva journal on Seared Salmon w/Honey Shoyu & Glaze Furikake
Conserva poster displaying a tablescape
Table full of food and drinks in brass dishes
Conserva image stating "SOME OF THE BEST THINGS IN THE WORLD ARE PRESERVED"
Group of friends enjoying a party featuring a Conserva tablescape

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