Whataburger x Magellan
An iconic Texas brand with a side of the outdoors
Packaging
Brand Collateral
Apparel Design
A match made in Texas. Tractorbeam worked with Whataburger and Academy Sports + Outdoors to release their second Magellan Outdoors x Whataburger co-branded apparel and product line.
Inspired by classic Whataburger motifs, the collection spanned all categories, from clothing to accessories to camping equipment to bicycles for the whole family.
