Workforce Athletics

Challenge:

How do you encourage corporate wellness through team sports without being cheesy or stale? Our challenge was to emphasize teamwork among companies and their employees, and to illustrate the high-quality standard and care Workforce Athletics gives its employee-athletes. Beer leagues who?

Execution:

Inspired by victory poses big and small, the collaboration that comes from sport, and the precise gridlines of a playing field or court, the brand gives a nod to the world of sports and the players who give it their all every game.