Casa de Campo

Challenge

Casa de Campo is a 7,000-acre resort in La Romana, Dominican Republic featuring impressive hotel rooms and suites and spectacular villas with private pools in lavish settings. In addition, it is home to Teeth of the Dog, the #1 golf course in the Caribbean.

Casa de Campo had suffered from years of stale digital marketing tactics, lack of attention, and outdated campaigns. Our immediate challenge was to introduce a forward-thinking, cohesive digital marketing strategy, overhaul the website, and increase YoY bookings and revenue.

Search Engine Optimization

To put it lightly, the Casa de Campo website was an absolute mess from an SEO technical and content standpoint. The website’s hierarchy was up to eight levels deep, contained well over 10,000 technical errors, and was the lowest-loading website on record.

In addition, there was no defined content strategy. Despite being the oldest and best resort in the Dominican Republic, the website failed to rank for non-branded terms.

Tractorbeam began a multi-part strategy to clean up the technical errors, consolidate the pages, and focus the on-page content on relevant keywords that drove search volume.

Paid Search

Tractorbeam rebuild the paid search campaigns from the ground up. The focus of the campaign was to reach potential guests during all phases of the purchase funnel and utilize ad content to drive meaningful click-throughs.

We utilized ad extensions to call out Casa de Campo’s unparalleled amenities, drive visitors to landing pages most likely to convert, and added promotion extensions to ensure the bookings happened direct through the website instead of the OTAs.

Client Services

The continuous success of Casa de Campo is a direct result of the relationship that has been built between the Casa de Campo marketing team and Tractorbeam.

Truly an extension of the Casa de Campo team, Tractorbeam reviews occupancy reports, consults on groups, spa, and wedding strategies, and performs regular rate parity and competitor research.

With set weekly meetings, frequent in-person visits, and a relationship built on trust and transparency, Tractorbeam has been able to help Casa de Campo achieve regular record occupancy months.