Casa de Campo
Casa de Campo, a 7,000-acre resort in La Romana, Dominican Republic featuring impressive hotel rooms and suites, as well as spectacular villas with private pools in lavish settings. In addition, it is home to Teeth of the Dog, the #1 golf course in the Caribbean.
Casa de Campo had suffered from years of stale digital marketing tactics, lack of attention, and outdated campaigns. Our immediate challenge was introduce a forward thinking, cohesive digital marketing strategy, overhaul the website, and, of course, increase YoY bookings and revenue.
Search Engine Optimization
To put it lightly, the Casa de Campo website was an absolute mess from an SEO technical and content standpoint. The website’s hierarchy was up to eight levels deep, contained well over 10,000 technical errors, and was the lowest loading website on record.
In addition, there was no defined content strategy. Despite being the oldest and best resort in the Dominican Republic, the website failed to rank for non-branded terms.
Tractorbeam began a multi-part strategy to clean up the technical errors, consolidate the pages, and focus the on-page content on relevant keywords that drove search volume.
Tractorbeam rebuild the paid search campaigns from the ground up. The focus of the campaign was to reach potential guests during all phases of the purchase funnel, and utilize ad content to drive meaningful click throughs.
We utilized ad extensions to callout Casa de Campo’s unparalleled amenities, drive visitors to landing pages most likely to convert, and added promotion extensions to ensure the bookings happened direct through the website instead of the OTAs.
Paid Search Transactions
Paid Search Revenue
Paid Search Conversion Rate