Image of car on tablet

D&M Auto Leasing

Bringing 25 years of radio ads into the digital era

Channel Management

Search Engine Optimization

Paid Search

Social Media Marketing

Display Advertising

Connected TV

SEO Audit


Campaign Execution

D&M Auto Leasing is the largest auto leasing company in the United States. Historically, D&M Auto Leasing has invested the majority of its marketing budget in radio. Looking to diversify the company’s media strategy and extend its reach beyond radio, D&M Auto Leasing tapped Tractorbeam in 2017 to establish its digital marketing strategy and drive qualified leads.

Image of car on tablet

Developing an integrated media strategy

Working closely with the D&M team, we developed a digital marketing strategy that included SEO, paid search, YouTube, Performance Max, programmatic, retargeting, and ConnectedTV. We ensured that the campaigns complemented D&M's radio ad reach, and expanded their markets to target a broader audience. The digital marketing strategy allowed for a multi-touch attribution approach and provided more opportunities for lead generation.

Reaching every step of the user journey

Using paid media ads, D&M’s digital strategy focuses on reaching potential customers at every phase of the car leasing journey, from awareness to lead conversion. Ad copy, car lease specials, and website copy are updated regularly with new makes, models, and incentives that keep ads current and keep D&M ahead of its competition.

Success made possible through partnership

As a trusted advisor for D&M, we are in regular conversation with the senior managers and D&M's PR and social media agency to ensure all marketing efforts are aligned and adaptable to market conditions. As a result of these efforts, D&M Leasing has seen a significant increase in online visibility and quality leads. This impact is a direct result of a strong client-agency partnership built on trust and transparency.

Since Inception
Since Inception


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