Sixty Vines signage

Sixty Vines

Pouring new life into wine bar culture




Voice Guidelines

Brand Identity

Signage & Wayfinding

Brand Collateral


Art Direction

How do you make a wine-centric restaurant concept not feel like the typical stuffy wine bar? By tossing pretentiousness into the cellar. Front Burner Restaurants set out to bring wine-on-tap to the North Dallas market and show that you don’t have to be a sommelier to be a Vine Hugger.

We built a name and brand identity that disarms objections about wine culture and shirks the notion that only the grape-educated can enjoy good vino. We created a spill-friendly menu system that encourages cross-table sharing, tasting, and imbibing.

Sixty Vines signage
Sixty Vines logos in a dark grey color
Sixty Vines graphics in blue and white
Document and business cards for Sixty Vines
Sixty Vines gift card and gift card holder
Pamphlet with information regarding the monthly wine subscription available at Sixty Vines
Sixty Vines menus, dishes, and cutlery
Sixty Vines wine menu
Vibrant table setting with menus, glasses, and appealing dishes
Four wine bottle tags with various messages on them
A variety of bottled wines with tags attached using string
The phrase "Another Round" being viewed through a clear wine glass
A look at the menus with a marble design in various colors
A close up of the menus with a marble design
A close up of a blue marble menu with the Sixty Vines logo
A close up of the Sixty Vines logo on a red marble background
A close up of the Sixty Vines logo in gold on a blue marble background
Sixty Vines menu design
A look at the inside of the Sixty Vines menu
A sneak peak of the items on the "Cafe" menu
A close up of a few of the menu items offered at Sixty Vines
Signage for Sixty Vines on the exterior of the restaurant
A view of the entrance of Sixty Vines
Sixty Vines logo on a tiled floor
A view of the dining area and tables at Sixty Vines
A well decorated wall with wine tap spouts
A very vibrant margherita pizza paired with a glass of red wine
Blurred outdoor view of an indoor table through glass
Table seating with lots of natural lighting
Wine + Dine neon sign on the exterior of a Sixty Vines restaurant
Sixty Vines logo in red in front of a blurred background
A look at the inside of Sixty Vines from the opposite side of an entrance


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