Grub

Goal:

“Grub” is a common word. Not in the sense that it’s often used, but in the sense that it’s casual, it’s colloquial, it’s human. We tend to overcomplicate the basics and, in the process, we strip them of their character. Grub reclaims the ordinary and expected, restoring “basic” to “essential” and “everyday” to “not just another day.”

Execution:

We created a series of collages from found images and type that lent texture, humor, and variety to the menu system. The front sides contrast with clean typesetting to help customers sort through the extensive beer and food offerings.

Execution:

We created a series of collages from found images and type that lent texture, humor, and variety to the menu system. The front sides contrast with clean typesetting to help customers sort through the extensive beer and food offerings.