Grub

Execution:

We took the heart of the existing Grub brand and turned up the volume, allowing the personality, ethos, and vision to come through. The typeface has been simplified and supplemented with a host of alternate expressions. The color palette has been brightened and extended… familiar yet fresh. The result is a layered, dynamic brand identity that is decidedly modern and unmistakably Grub.

About:

Grub Burger Bar began in 2012 and grew quickly. So when the 17th location launched in 2017, it was time to develop a scalable brand identity system that represented the heart and soul of its original vision. Grub is about people first. What was once a College Station burger joint brought to life by a dedicated crew and loyal patrons is now a nation-wide brand that invests in its employees, customers, and community.