Artistic drawing of multi-story building with moon and cloud background


A multi-channel approach to multifamily

Search Engine Optimization

Paid Search

Social Media Marketing

Display Advertising


Cortland, a leader in the multifamily industry, is dedicated to creating vibrant and connected communities within its 230+ properties. With a focus on driving rental success, Cortland sought to grow renter and prospective resident leads through digital marketing.

Artistic drawing of multi-story building with moon and cloud background

Global strategy, localized execution

Cortland faced the challenge of standing out in a competitive rental market and effectively communicating its unique value proposition to potential renters. The company recognized the need to leverage digital channels to increase brand visibility, drive website traffic, and ultimately, boost rental inquiries and conversions.

Building long-term relationships

Partnering with Cortland, Tractorbeam developed a comprehensive strategy aimed at driving rental success through targeted digital initiatives. The strategy focused on optimizing Cortland's online presence, enhancing user experience, and implementing targeted marketing campaigns to attract qualified leads.

With so many properties, all at various stages of lease-up, it is important that the SEO and Paid strategies hit the ground running. Tractorbeam developed a program that allows properties to join and immediately experience quality results.

Ensuring sustainable success

Tractorbeam developed targeted digital marketing campaigns to reach prospective renters across various digital channels. Leveraging data-driven insights and audience segmentation, Tractorbeam deployed personalized ads and content to engage with renters at every stage of the rental journey. From awareness-building campaigns to search strategies, we assured that Cortland's brand remained top-of-mind for potential renters.


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