NOUN Hotel

Creating Norman's first boutique hotel



Voice Guidelines

Brand Identity

Brand Guidelines

Art Direction


Signage & Wayfinding

Campaign Development

Brand Collateral

NOUN Hotel is an elevated and independently owned four-story boutique hotel located steps away from The University of Oklahoma. With 92 rooms, an in-house restaurant, a second-floor bar, and public meeting space, the NOUN is Norman's first boutique hotel and the first hospitality concept to open in the Campus Corner neighborhood. Tractorbeam partnered with NOUN to develop and launch a multi-brand platform, visual identity, and marketing touch points that define the hotel's vision while creating a connection to place within the existing community.


Cityscape with colored location pins on buildings


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