East Quarter

East Quarter

Building a new community in a historic downtown neighborhood



Brand Architecture


Brand Identity

Signage & Wayfinding

The east end of downtown Dallas had been an under developed warehouse district, home to a variety of creative and tech companies. When new developers purchased the real estate, they sought to create a true mixed use community while maintaining the historic architecture and entrepreneurial spirit that defined the area.

We developed a name and built a brand identity around the architectural features of the warehouses, which had previously been car dealerships. Typography and color were drawn from ghost signage found throughout the buildings. Individual logomarks were created for each property based on marks found on floors, capstones, and original signage.

East Quarter
A symbol with the letters EQ
Historic photo of a streets and a streetlight
A map of East Quarter propped up in front of a brick wall
A symbol for the Magnolia Petroleum Building
White and yellow drawing of a building
Juanita against a pink background
White and pink drawing of a building
Meletio against a green background
White and green drawing of a building
Perishing written in a design with a green background
White and green drawing of a building
Block House written against a black background
White and black drawing of a building
Waters written against a blue background
White and blue drawing of a building
2200 Main written against a gray background
White and gray drawing of a building
East Quarter, Dallas, Texas painted on a brick wall


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