Elm & Good

Upscale dining in the historic Pittman Hotel

Brand Identity

Brand Collateral

To develop an identity for an upscale American tavern at the historic Pittman Hotel. Our goal was to create something distinct but seamless with the hotel’s branding, and be a timeless presence in the lively Deep Ellum neighborhood.

Named for its cross-streets, the identity of Elm & Good embraces a more stately approach versus the hotel’s more freeform origins. United around a modern, elegant serif wordmark and an ampersand made of the letters “E” and “G,” the brand has a sharp, refreshing look that matches Executive Chef Graham Dodds’ upscale fare.


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