Mohonk Mountain House
Challenge
As a 150-year-old resort, Mohonk Mountain House is a historical resort located in New Paltz, New York. With 259 guest rooms, an indoor pool and spa, and sitting on Lake Mohonk in the Catskill Mountains, Mohonk reached out to Tractorbeam to transform the hotel into a leader in hospitality digital marketing.
Search Engine Optimization
As Mohonk prepared to launch a new website, they called on Tractorbeam to oversee the SEO migration. This included optimizing all website copy, meta data, developing the URL hierarchy, and creating the 301 redirect map, among more. Upon the launch of the site, Tractorbeam transitioned into ongoing SEO, which sought to increase organic rankings through content optimization, working hand-in-hand with the PR agency, and maintaining technical SEO updates.
Organic Visits
+15%
YoY
Organic Revenue
+15%
YoY
Paid Search
After exhaustive keyword and website analysis, Tractorbeam largely rebuilt the AdWords and Bing Ads accounts and added customer match and YouTube ads into the mix.
Daily optimization of paid search accounts is required to continue to grow and improve cost, conversions, and revenue.
CTR
+72%
YoY
Paid Search Revenue
+27%
YoY
ROI
14:1
Display Advertising
Tractorbeam launched audience targeted programmatic ads, targeted to proven successful geo targets. In addition, Tractorbeam partners with Trip Advisor and Sojern to place display ads reaching an audience of active travelers.
Display Revenue
+240%
YoY