![Lounge chairs on outdoor patio](https://cdn.sanity.io/images/05s30yw5/production/1d096010b07df02d44f8787dce99e40283ee4842-1600x1199.jpg)
Belmont Hotel
Restoring an iconic hilltop hotel
Brand Audit
Positioning
Vision/Mission
Voice Guidelines
Brand Identity
Brand Guidelines
Photography
Campaign Development
Brand Collateral
Video
Animation
Signage & Wayfinding
Discover The Past:
Uncover the rich history of a Dallas icon in order to tell the story to a new generation. Opened in 1947 as Belmont Motor Lodge, the hotel had many incarnations, yet has always represented a respite for weary travelers, an iconic piece of the landscape, and a representation of the best that Dallas has to offer. We looked into this history – combing through library archives and publications from long ago to discover forgotten assets and resurrect a past life.
Back To Black:
Refresh the brand visual identity by returning to its simple, mid-century roots. Create a brand that looks timeless because it actually is. After various owners, renovations, and revisions throughout the decades, we dreamt of restoring the hotel’s identity to its original state: timeless and true. Fusing elements from the Belmont’s opening era with an air of modest mystery, we brought to life a new chapter of the hotel’s future by uncovering what was already there.
![Lounge chairs on outdoor patio](https://cdn.sanity.io/images/05s30yw5/production/1d096010b07df02d44f8787dce99e40283ee4842-1600x1199.jpg)
![Gallery of people enjoying time near Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/aadd3aa5db341df353be1557aea3ba4f4a8b7651-1600x798.jpg)
![Historic photo of the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/bfd883c3849bbff6ca4e9d861000e14cc9366943-1600x1300.jpg)
![Old newspaper page featuring Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/b8a9357865fe3e37038adb6493aca83f6668ba08-1137x1600.jpg)
![Flyer for an event at the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/285778a1680931ff925d17ec3266dcc250359bb5-1137x1600.jpg)
![Sketch of an aerial view of the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/7c0cac842635460e9188c6c8479934364d2b675f-1600x820.jpg)
![The Hotel with the Sky View](https://cdn.sanity.io/images/05s30yw5/production/63aea73358c1b79f190b1aa27e87edb9d61983a6-1600x381.jpg)
![Sketches of buildings by the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/8421821b9e1f5943beb578332c04455faf66278f-1600x767.jpg)
![Cactus planted in a pot on a white wall](https://cdn.sanity.io/images/05s30yw5/production/9665dcc5872f1c5214b132ff5790f77bf6f230a7-1600x1067.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/9355548072769b8bcd5cec65af2b6c7e1640aab4-1600x512.jpg)
![The letter B](https://cdn.sanity.io/images/05s30yw5/production/e2c7cd0e0ea22dd9748342eb99ebdb982dafeed2-900x900.jpg)
![Sketch of the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/541ec5b99fecc0d2e4aec2de7a097fa6542ea74d-900x900.jpg)
![Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/51d8e8ad854f1aae2f979fd808b41c5226136ec6-900x900.jpg)
![Belmont Hotel, Dallas, Texas](https://cdn.sanity.io/images/05s30yw5/production/ccbdff868cf80759960cde0e67739c09146bd9f7-900x900.jpg)
![Gallery of Belmont and its listed features and location](https://cdn.sanity.io/images/05s30yw5/production/ebec8c17ca43f7b01346a0c01475bb19e910b1fe-1600x1067.jpg)
![Gallery of phrases for Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/7040a27d8c07b4084206fe17662710c770fe07dc-1600x891.jpg)
![View of building with yellow door and red roof](https://cdn.sanity.io/images/05s30yw5/production/527377d168132498e41df6561306aac71505b5b4-1600x1067.jpg)
![Review form and breakfast menu for Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/8ff486ad888f05155c5d4e8de3d8941718c0fc12-1600x1149.jpg)
![Music library check out forms for Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/c74cb8989b8ddc033caae555c069ae54340f91f9-1600x1067.jpg)
![Mail forms and microphone](https://cdn.sanity.io/images/05s30yw5/production/43328224848bebc22178e49d45410be06d1b14f1-1600x1067.jpg)
![Title of Belmont Hotel and a sketch of its building](https://cdn.sanity.io/images/05s30yw5/production/1e0d520ba94b8f0a91529454142b3485b98223a3-1600x1164.jpg)
![It's right in front of you](https://cdn.sanity.io/images/05s30yw5/production/7c6ce2777391407b3876dc93677b67ecc498a2e8-1600x1164.jpg)
![Formal opening, November 15, 2016](https://cdn.sanity.io/images/05s30yw5/production/26d30a0e94701d64a94d08e8a6f246a4a14e6ba7-1600x767.jpg)
![Agave plant against blue sky](https://cdn.sanity.io/images/05s30yw5/production/8a1a93dd47440a65c114b3622fc31668f9f7e449-1600x1067.jpg)
![Belmont Hotel napkins and a glass cup](https://cdn.sanity.io/images/05s30yw5/production/47488d8c34072f4b416bba4d3f4b9a25d0bd0ed5-1600x1067.jpg)
![Belmont Hotel notepad in an agave plant](https://cdn.sanity.io/images/05s30yw5/production/0a23dcc58dc82a5f3008c8b4c1d0453f1e8b9887-1600x1067.jpg)
![Belmont Hotel coaster floating in pool](https://cdn.sanity.io/images/05s30yw5/production/9083acdee232a4d13dfe7164ce1b958d45e0ca3b-1600x1067.jpg)
![Belmont Hotel cards in an agave plant](https://cdn.sanity.io/images/05s30yw5/production/0993e403879ce9c89b2bc63f9443d22a832bd7db-1600x1067.jpg)
![Man and woman sitting by a billboard](https://cdn.sanity.io/images/05s30yw5/production/2ce7d39369887ee4ba65a8c87629ac5b0bf9202f-1600x1018.jpg)
![Billboard for the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/f10b2c81fde95c8be2f4d5c10505aed06088d489-1600x1018.jpg)
![Flyers for the Belmont Hotel and its hours of operation](https://cdn.sanity.io/images/05s30yw5/production/e95c257e6320b969451649994ba849c355ce0df3-1600x1067.jpg)
![Photos of magazine pages for the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/5670090fa51fd4947fd7f875e29513a592f9640e-1600x1067.jpg)
![Photos of magazine pages for the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/3f603c4514eb23d17b380444b6a9d4c7e643c133-1600x1067.jpg)
![Photos of magazine pages for the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/22676b81629e014d3d6b3a41cad5048c75a945fb-1600x1067.jpg)
![Design for an event at the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/aaaab4c473dded845553128d8de6c8d84387d8a7-1600x1600.jpg)
![Advertisement for the Newport Folk Festival with the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/47bb320278852dcdf70c9be68cad2eff127ef3fc-1600x1600.jpg)
![Flyer for an event at the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/e90da046ad35fcf4ddbeab4ae2445e929d18e8b6-1600x1067.jpg)
![Bar Belmont](https://cdn.sanity.io/images/05s30yw5/production/0013abc15e4ee49ac5b05f2a9251a792b2b4901d-1600x946.jpg)
![Room service hours of operation](https://cdn.sanity.io/images/05s30yw5/production/4875ed04d5734b094e059c5e9c13e134899324c2-1600x946.jpg)
![A neon sign that says for lovers only](https://cdn.sanity.io/images/05s30yw5/production/6672664f8f906df6a2b9099466fae935e914f9b3-1600x1067.jpg)
![Moscow mule cup with the letter B](https://cdn.sanity.io/images/05s30yw5/production/cb26336086025a873b4fc42eaa02e4f5d0a0d498-1600x946.jpg)
![Woman in a pink dress and black heels](https://cdn.sanity.io/images/05s30yw5/production/714f11ebed35c47578428cddca3e30ec6f761e3e-1600x1243.jpg)
![Food and drink menu for the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/e2a02b89aeec0ce25375da2fce9c16940ded9138-1600x939.jpg)
![Pink cocktails menu for the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/be4fa09612c51f58f02c56e75ffa01d96f592a0d-1600x1067.jpg)
![Hand holding a food and drinks menu by the pool](https://cdn.sanity.io/images/05s30yw5/production/54c092a0d779df68e09e6f3f3911b5e1fed455ce-1600x1067.jpg)
![See the stars in Oak Cliff](https://cdn.sanity.io/images/05s30yw5/production/37a289d6e138d66a8479ae6866195c424502ec18-1600x503.jpg)
![The letter B against a copper and pink background](https://cdn.sanity.io/images/05s30yw5/production/33331cc537e53df3afa603d47fde9fd10a829571-1600x1243.jpg)
![Suit with the letter B on it against a pink background](https://cdn.sanity.io/images/05s30yw5/production/6f80fe0a538e0271b5c02755b4cf60dd6a6183a6-1600x1025.jpg)
![Match box with the letter B on it and two matches](https://cdn.sanity.io/images/05s30yw5/production/a7cce2277a626234c7d97785a7df9b7056ac061a-1600x1012.jpg)
![White building against a blue sky](https://cdn.sanity.io/images/05s30yw5/production/c3e111f2557e7db499b5722848f3b92fb3052234-1600x1067.jpg)
![Yucca and other plants in front of a building](https://cdn.sanity.io/images/05s30yw5/production/ab21f98ba9e1ea929e67035b4f3589bed29fe3fd-1600x1067.jpg)
![Hotel bedroom with a bathtub](https://cdn.sanity.io/images/05s30yw5/production/902e7e5a7c16979e4fa98102253469b69626eabe-1600x1067.jpg)
![Driveway and buildings of the Belmont Hotel](https://cdn.sanity.io/images/05s30yw5/production/afa950ef196fa5c8d66b1be7b7a2f4403726c654-1600x1067.jpg)
![Breakfast table in front of a window](https://cdn.sanity.io/images/05s30yw5/production/2561b443c2fa7f77bdb6c65ebc507d308cb0fd5d-1600x1067.jpg)
![Record player and a pile of records](https://cdn.sanity.io/images/05s30yw5/production/241bd1a30ae1519c4fd5a68365484cf9038f8a64-1600x1067.jpg)
![Hotel bedroom with nightstand and chair](https://cdn.sanity.io/images/05s30yw5/production/6d04d52bef45e8815e5647b1e85f0e93cdcdbcdc-1600x1067.jpg)
![Lizard sitting on a plant](https://cdn.sanity.io/images/05s30yw5/production/c0562ef9708f9b8434491e84fb5342cac7629038-1600x1067.jpg)
![White building behind trees and below a blue sky](https://cdn.sanity.io/images/05s30yw5/production/d1b13eba75837bc74d29ed50f6b7e3bdf215ef73-1600x1067.jpg)
![Blurred movements of a guest in their hotel room](https://cdn.sanity.io/images/05s30yw5/production/c3436390f8e8d4309b6125bc46e625d12bfe5e17-1600x1067.jpg)
![Bathroom sink with blue wall and round mirror](https://cdn.sanity.io/images/05s30yw5/production/cd2b801edab8f4dda00ea38357b5d2c3300f729b-1600x1067.jpg)
![Bar counter with liquor and a sink](https://cdn.sanity.io/images/05s30yw5/production/0756ec1eada58daa6bd0a8ecc9523dbee8e3f22f-1600x1067.jpg)
![Sun beaming down on plants by a road](https://cdn.sanity.io/images/05s30yw5/production/84b7e8417f4194c0d58eb0fd39a7e93fb96478f3-1600x1067.jpg)
![Guest playing the guitar on their hotel bedroom](https://cdn.sanity.io/images/05s30yw5/production/b765b19ed3aa66a1b2fba1805383eb8dde0fdde5-1600x1067.jpg)
![View of the Dallas skyline at dusk](https://cdn.sanity.io/images/05s30yw5/production/0dbd5c825b3c8927e5cb52cb226ab71622d62d21-1600x1067.jpg)
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