Ida Claire
An eccentric identity for a charming Southern kitchen
Naming
Brand Identity
Signage & Wayfinding
Brand Guidelines
Brand Collateral
Illustration
Challenge:
Develop a brand name and identity system to represent the travels and adventures of a Southern vagabond.
Execution:
Created a name that personified the brand. Developed a series of logotypes, icons, and illustrations that rendered a rich canvas for brand execution and design.
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