![](https://cdn.sanity.io/images/05s30yw5/production/d17198a3e7eef38da90b89a4e9072e038c7f26d5-3000x2000.jpg)
Ida Claire
An eccentric identity for a charming Southern kitchen
Naming
Brand Identity
Signage & Wayfinding
Brand Guidelines
Brand Collateral
Illustration
Challenge:
Develop a brand name and identity system to represent the travels and adventures of a Southern vagabond.
Execution:
Created a name that personified the brand. Developed a series of logotypes, icons, and illustrations that rendered a rich canvas for brand execution and design.
![](https://cdn.sanity.io/images/05s30yw5/production/d17198a3e7eef38da90b89a4e9072e038c7f26d5-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/7b8c0bbb5cf62543e3474eb6ea79c48a1cccc00e-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/8c0f7f6326d98f7bb69cb34ca4de051aeadb3b68-1460x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/997a222c0c12898c13e6082562ff746ef6719c30-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/0992de7869a28f0a6b0589ddf29516786a850cf7-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/db776589cabc20a2b3a9eb1ac2e87edbf222ec83-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/98e9aa44d9f2a339718a6ff122d5457d5bb234a1-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/56de9f50daae2eed48c08cee8a5ed965d0ca9b47-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/9784cfdf17e1b62aee6e5e6ef1edcf0a2118d9e9-3000x2000.jpg)
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![](https://cdn.sanity.io/images/05s30yw5/production/20fa6359e9dab1040e1d248825019f68a91560bd-1460x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/62ab339687d2c02c523ca57665fb87e17fd904d3-3000x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/2df48463bea94de65104d30ab518361cdbbe1ffa-1460x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/49c536560f3fc47cd54c87098971acc156f10a5a-1460x2000.jpg)
![](https://cdn.sanity.io/images/05s30yw5/production/32f27712c18a42c9e19ad2d5b667725ab4bddac6-1600x1067.jpg)
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