Stetson

A new dawn for a heritage hat brand

Campaign Development

Photography

Art Direction

Brand Collateral

Illustration

Stetson needed to tell the story of their heritage brand to a new generation of customers while preserving the American spirit of exploration, ingenuity, and rugged individualism that built the brand today.

We drew inspiration from original assets in the Stetson archive and updated the brand to reach into the 21st century while honoring the past – unifying the brand expression across all retail and marketing channels.

Similar

NOUN Hotel

Creating Norman's first boutique hotel

View Case Study →

Samsung Builder

Laying the groundwork for a leader in home appliances

View Case Study →
Box of H2OX fishing line on a dark blue background

H2OX

Baiting the hook for a performance fishing brand

View Case Study →

Work with us.

Contact us here.