A new dawn for a heritage hat brand

Campaign Development


Art Direction

Brand Collateral


Stetson needed to tell the story of their heritage brand to a new generation of customers while preserving the American spirit of exploration, ingenuity, and rugged individualism that built the brand today.

We drew inspiration from original assets in the Stetson archive and updated the brand to reach into the 21st century while honoring the past – unifying the brand expression across all retail and marketing channels.


Samsung Builder

Laying the groundwork for a leader in home appliances

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Box of H2OX fishing line on a dark blue background


Baiting the hook for a performance fishing brand

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Dacor catalog sitting on a wood table


Elevating a luxury home appliance brand

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