Zodiac Watches: Brand Book

Challenge:
Encapsulate ZODIAC’s dynamic product offering through a series of adventure stories, from oceanic depths to mountain peaks, in a printed Brand Book.

Execution:
Each watch was represented by a man who embodied its essence, attitude, and utility. We photographed them in-action in remote places like Glarus Alps, Switzerland, Osa Peninsula, Costa Rica, and Cat Island, Bahamas, and infused vintage ZODIAC logos and advertisements for an altogether fresh celebration of the timepieces.