Whisper

Challenge:

Design and develop an identity system and language for a 40 day social movement in high schools to inspire better conversations and relationships among students around the country. Whisper focuses on the power of conversation and its ability to build healthier relationships, connect the lost and lonely, and change school culture for the better.

Execution:

Using a basic toolkit of colors and simple typography, the Whisper brand can range from serious and mature one moment, to fun and self-aware the next. This follows Whisper’s “upstream” approach to tackling social problems, where focus can be placed but not remain on the negatives, allowing for ample attention to be put on the solutions and the passions expressed by the students themselves who desire to make positive impact in their schools.