A Whataburger x Magellan collab logo on a bright yellow background

Whataburger x Magellan

An iconic Texas brand with a side of the outdoors

Packaging

Brand Collateral

Apparel Design

A match made in Texas. Tractorbeam worked with Whataburger and Academy Sports + Outdoors to release their second Magellan Outdoors x Whataburger co-branded apparel and product line.

Inspired by classic Whataburger motifs, the collection spanned all categories, from clothing to accessories to camping equipment to bicycles for the whole family.

A Whataburger x Magellan collab logo on a bright yellow background
The Tractorbeam team showcasing the Whataburger x Magellan collab
A Whataburger x Magellan collab sewn patch
Two Tractorbeam women showing off sweet merch from the Whataburger x Magellan collab
Several stacked hats featuring Whataburger branding
An assortment of Whataburger's order modification stickers on iconic yellow sandwich wrapper
Artwork from the Whataburger x Magellan collab of a man fishing from a motorboat
A design of the Whataburger x Magellan representing a picnic
A woman showcasing a Whataburger x Magellan collab shirt and hat
Several women wearing Whataburger x Magellan collab shirts and tumblers
A cute Whataburger x Magellan outdoors club themed shirt with fries, a drink, and burger
Artwork depicting a burger hiking through the forest from the Whataburger x Magellan collab
An assortment of Whataburger x Magellan collab stickers
A man showcasing a Whataburger x Magellan collab outfit, including Crocs
A Whataburger x Magellan collab shirt featuring patches and burger customization stickers

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