The House

Brand Identity:

What happens when an iconic property begins to lose its brand luster? You give the audience a reason to take another look at what remains a coveted Dallas address.


Photograph the property to elevate the units, common areas, and amenities to the status they deserve. Develop a beauty piece to show off the revamped brand image and provide a taste of the luxury lifestyle. Create a simple website that shows off the property, displays available units, and drives new resident contacts.