What happens when the city’s best BBQ and music come together? An event that smells, tastes, and sounds like nothing else. Smoked is an annual festival that is uniquely Dallas. Our goal was to strike a balance between the core components of the festival and create an identity that can evolve with each annual event.
We illustrated a series of hybrid animal/instruments that serve as the icons of the brand. This was carried across signage, tickets, social media, and merchandise.