Prim and Proper

Challenge:

The team behind Neighborhood Goods — the experimental department store — needed an inviting, all-day cafe and bar to serve their customers. From the early-morning commuters to the weekend brunch set, diners and customers came for sustenance, fun, and a little bit of the unexpected.

Execution:

We complemented the established Neighborhood Goods brand with an identity inspired by vintage menu design, and typography with mid-century cafe and department store aesthetics. Serious design without taking itself too seriously, we created vibrant menu systems and accompanying collateral.