Pasha

Challenge:

Create a self-published editorial piece meant to spotlight the many unique talents, voices and perspectives within Tractorbeam. Pasha was created with a collaborative approach to creative direction and a limited approach to revision with an aim to capture a specific moment in our creatives' lives and to affirm our team's creative instincts.

Execution:

United around the theme of “Metamorphosis,” this initial volume explores the ways in which ourselves and the world around us changed (or didn’t change) during the course of the pandemic. The images draw from extreme close-ups of monitors and television screens to represent a year spent adapting to remote work and surviving through our home media and technology.