Monogram Apartment Collection

monogram apartment collection

Challenge

Before Monogram was sold to Greystar, Tractorbeam was responsible for driving traffic and growing leases through paid search and SEO for 50+ apartment communities in the extremely competitive multifamily vertical.

Paid Search & SEO

Our paid search campaigns were methodical in their approach to reach potential residents during all phases of their apartment search. Keyword strategy and ad copy were localized and branded toward each community. We utilized callouts and site links to keep concessions rapidly up-to-date. We, also, implement extensive event tracking through Google Tag Manager to ensure every lead was tracked.

Apartment website SEO was approached from a technical, content, and inbound citations standpoint. Each community was given personalized content optimizations to increase in local search rankings. Local citations were claimed and maintained for accuracy. And, websites were technical error free, and implemented with cutting edge SEO techniques.

Average Cost Per Conversion

$16

Average CTR

10%

Average Conversion Rate

12%