Mohonk Mountain House is a 155-year-old Victorian castle resort in New York’s Hudson Valley, renowned for its natural beauty, historic charm, and world-class hospitality. In 2024, the resort partnered with Tractorbeam to reimagine mohonk.com—modernizing UX, streamlining navigation, and elevating SEO to drive bookings, leads, and guest engagement.

Heritage brands pose a particular challenge: balancing history with modern expectations. Tractorbeam created a mobile-first site that reflects Mohonk’s timeless character while simplifying complex guest pathways. By clearly distinguishing day vs. overnight stays and reframing “What’s Included,” the site ensures guests find the right experience quickly and intuitively.

Strategy began with immersion. Tractorbeam conducted on-site research and a guest experience summit, developing personas and journey maps that informed every design choice. Inspired by category leaders in tech, retail, and wellness, the new site merges Mohonk’s immersive physical experience with a seamless digital one.

The redesigned mohonk.com turned complexity into clarity. With stronger SEO, streamlined funnels, and a guest-first approach, the site delivered immediate impact:

Revenue up $100,000 YoY (April–June 2025 vs. 2024)

Booking funnel completions up from 0.96% to 1.23%

UI/UX

Web Development

Paid Media

Brand Design

Designing a digital retreat in the Hudson Valley

Design System

UX Research

UX Design

UI Design

Prototyping

User Testing

Search Engine Optimization

Hospitality

Brand Architecture

Creative Execution

Honoring the legacy of an industrial icon

Brand Audit

Laying the groundwork for a leader in home appliances

Technology

Retail

Bringing 25 years of radio ads into the digital era

Automotive

Digital art of a car driving on a city street displayed on a computer monitor

Optimizing a luxury resort in the Dominican Republic

Illustration of a Person Lounging Under Palm Trees on a Beach

Baiting the hook for a performance fishing brand

Box of H2OX fishing line on a dark blue background

Real Estate

Illustration of apartment buildings against a nighttime sky

Framing up the digital transformation for luxury eyewear

Fashion

What appears to be a man covered in chrome looking through a pair of luxury glasses

Bringing coastal vibes to the North Texas suburbs

Food & Beverage

Building community connections with an editorial platform

Cityscape with colored location pins on buildings

An iconic Texas brand with a side of the outdoors

A Whataburger and Magellan Outdoors cooler on a bright orange background

Pointing men's activewear in the right direction

R.O.W Henry Hoodie and retail tags on a blue background

Bridging the online gap for a 150-year-old mountain resort

Illustration of People Canoeing Just Outside of Mohonk Mountain House

Boosting box office sales at a dine-in theater experience

Stylized illustration of a burger, fries, and popcorn on a table in a movie theater

Organizations

Setting the table for a culinary goods brand

Working out a modern in-house athleisure brand

Upscale dining in the historic Pittman Hotel

Opening the doors to Deep Ellum’s first hotel

Stack of print assets for The Pittman in Deep Ellum

Tailoring a digital strategy for a luxury fashion brand

Silhouetted Illustrations of Women in High Fashion Clothing

Play like a pro: Creating team sports for companies

Exploring the world with a legacy timepiece

Building a new community in a historic downtown neighborhood

Setting up a Dutch leisure brand for stateside success

Digital art of a living room featuring fatboy furniture with a fatboy logo

Amplifying a family-owned Filipino restaurant

Refreshing the identity of a popular fast-casual burger concept

Creating a vibrant brand for a gluten-free bakery

An eccentric identity for a charming Southern kitchen

Celebrating 50 years of design with Dallas visual artists

Digital DSVC 50th anniversary poster by Tractorbeam

From farm to future: Crafting a modern community with deep roots

Sixty Vines logo on a red and pink background with an organic design

Increasing revenue during the busiest flip-flop season

A creative and digital agency serving fashion, tech, and retail through branding, design, web design, digital marketing, and being awesome.

Tractorbeam builds and grows compelling brands that drive real impact.

Mohonk Mountain House

Designing a digital retreat in the Hudson Valley

Design System

UX Research

UX Design

UI Design

Prototyping

Web Development

User Testing

Search Engine Optimization

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