Mohonk Mountain House
Bridging the online gap for a 150-year-old mountain resort
Search Engine Optimization
Paid Search
Display Advertising
Campaign Execution
Channel Management
As a 150-year-old resort, Mohonk Mountain House is a historical resort in New Paltz, New York. With 259 guest rooms, an indoor pool and spa, and sitting on Lake Mohonk in the Catskill Mountains, Mohonk reached out to Tractorbeam to transform the hotel into a leader in hospitality digital marketing.
Migrating a new site
As Mohonk prepared to launch a new website, they called on Tractorbeam to oversee the SEO migration. This included optimizing all website copy and metadata, developing the URL hierarchy, and creating the 301 redirect map, among other things.
Upon the site's launch, Tractorbeam transitioned into ongoing SEO, which sought to increase organic rankings through content optimization, working hand-in-hand with the PR agency and maintaining technical SEO updates.
Growing revenue with paid media
After keyword and website analysis, Tractorbeam rebuilt the Google Ads and Bing Ads accounts and added Performance Max and YouTube ads to the mix. Daily optimization of paid search accounts is required to continue growing and increasing bookings, RFPs, and revenue.
Reaching travelers with programmatic
Tractorbeam launched audience-targeted programmatic ads, targeting proven successful geo targets. In addition, Tractorbeam partners with Trip Advisor and Sojern to place display ads reaching an audience of active travelers.
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