Hari Mari

Hari Mari’s Shopify site had been compromised by malware, affecting both performance and customer trust. Tractorbeam quickly identified and removed the issue, restoring site security and functionality.

We also tackled a long-standing analytics gap. Hari Mari believed e-commerce tracking wasn’t possible in Shopify. Tractorbeam proved otherwise by building custom data layers that enabled accurate revenue and transaction tracking in Google Analytics. For the first time, the Hari Mari team had reliable Google Analytics insights to guide marketing decisions.

Tractorbeam conducted a comprehensive website audit to identify areas for improvement in both search engine optimization (SEO) and user experience. By restructuring site navigation, optimizing product pages for target keywords, and improving load times, we ensured that Hari Mari’s Shopify site was not only more visible to search engines but also easier for customers to browse and shop. These changes contributed to increased organic traffic and higher conversion rates, providing a strong foundation for continued e-commerce growth.

With the technical foundation restored, Tractorbeam audited the site for SEO and UX opportunities. We restructured navigation, improved page load times, and optimized product pages for visibility and conversion. These changes led to stronger organic traffic and a smoother shopping experience.

From there, we developed a full-funnel media strategy to support Hari Mari’s renewed focus on flip-flops, with a goal of 3:1 ROI. Paid media efforts included:

Top-of-Funnel: Predictive prospecting and dynamic retargeting through display and connected TV

Middle-of-Funnel: Meta and Performance Max campaigns to nurture interest

Bottom-of-Funnel: High-intent search and retargeting through Google, Bing, and Meta Ads

To expand Hari Mari’s presence beyond summer, Tractorbeam was also tasked with growing sales of their slipper line. Through a multi-channel approach, including shoppable display ads, targeted social campaigns, and high-intent search ads, we positioned slippers as a must-have off-season item.

By aligning strategy, creative, and performance media, Tractorbeam’s digital marketing team helped turn Hari Mari’s seasonal business into a year-round growth engine.