The Fordson hotel is a tribute to Oklahoma City’s spirit of entrepreneurism and a historic revival of Fred Jones’ iconic Ford Motor Company assembly plant. Fordson honors the stories of the past to create space for the ones that have yet to be written.

In collaboration with the Hyatt Unbound collection and Duro Hospitality, Tractorbeam began by researching the legendary Fred Jones whose hard work and ingenuity in the automotive industry formed the backbone of the brand strategy. In crafting Fordson’s tone and foundation, we sought to underline the hotel as not only a place of storied, iconic experiences but a cozy home away from home - a place built for moments that inspire both guests and the neighborhood.

Leaning on the brand’s penchant for authenticity and craftsmanship, we partnered with the talented illustrator Nathan Yoder to perfectly render the historic building as the centerpiece of the new brand identity, along with a handful of period-inspired marks and typography. To contrast the industrial foundation, we developed a series of lifestyle illustrations to represent the many vibrant stories and characters at Fordson Hotel and to usher the past into the future.

Brand Architecture

Brand Design

Creative Execution

Honoring the legacy of an industrial icon

Positioning

Vision/Mission

Voice Guidelines

Brand Identity

Brand Guidelines

Art Direction

Brand Collateral

Brand Toolkits

Illustration

Hospitality

Brand Audit

Laying the groundwork for a leader in home appliances

Technology

Retail

Paid Media

Bringing 25 years of radio ads into the digital era

Automotive

Digital art of a car driving on a city street displayed on a computer monitor

Optimizing a luxury resort in the Dominican Republic

Illustration of a Person Lounging Under Palm Trees on a Beach

Baiting the hook for a performance fishing brand

Box of H2OX fishing line on a dark blue background

UI/UX

Real Estate

Illustration of apartment buildings against a nighttime sky

Framing up the digital transformation for luxury eyewear

Fashion

What appears to be a man covered in chrome looking through a pair of luxury glasses

Bringing coastal vibes to the North Texas suburbs

Food & Beverage

Web Development

Building community connections with an editorial platform

Cityscape with colored location pins on buildings

An iconic Texas brand with a side of the outdoors

A Whataburger and Magellan Outdoors cooler on a bright orange background

Pointing men's activewear in the right direction

R.O.W Henry Hoodie and retail tags on a blue background

Bridging the online gap for a 150-year-old mountain resort

Illustration of People Canoeing Just Outside of Mohonk Mountain House

Boosting box office sales at a dine-in theater experience

Stylized illustration of a burger, fries, and popcorn on a table in a movie theater

Organizations

Setting the table for a culinary goods brand

Working out a modern in-house athleisure brand

Upscale dining in the historic Pittman Hotel

Opening the doors to Deep Ellum’s first hotel

Stack of print assets for The Pittman in Deep Ellum

Tailoring a digital strategy for a luxury fashion brand

Silhouetted Illustrations of Women in High Fashion Clothing

Play like a pro: Creating team sports for companies

Exploring the world with a legacy timepiece

Building a new community in a historic downtown neighborhood

Setting up a Dutch leisure brand for stateside success

Digital art of a living room featuring fatboy furniture with a fatboy logo

Amplifying a family-owned Filipino restaurant

Refreshing the identity of a popular fast-casual burger concept

Creating a vibrant brand for a gluten-free bakery

An eccentric identity for a charming Southern kitchen

Celebrating 50 years of design with Dallas visual artists

Digital DSVC 50th anniversary poster by Tractorbeam

From farm to future: Crafting a modern community with deep roots

Sixty Vines logo on a red and pink background with an organic design

A creative and digital agency serving fashion, tech, and retail through branding, design, web design, digital marketing, and being awesome.

Tractorbeam builds and grows compelling brands that drive real impact.

Fordson Hotel

Honoring the legacy of an industrial icon

Positioning

Vision/Mission

Voice Guidelines

Brand Identity

Brand Guidelines

Art Direction

Brand Collateral

Brand Toolkits

Illustration

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