Fatboy
Setting up a Dutch leisure brand for stateside success
SEO Audit
Channel Management
Campaign Execution
User Experience Optimization
Media Strategy
Reporting
Paid Search
Social Media Marketing
Display Advertising
Tractorbeam partnered with Fatboy to create a US-specific marketing strategy, which consisted of creating a brand voice, managing Google Ads and retargeted, and consistently increasing revenue year over year.
Google AdWords
We developed an account structure to reach customers during decision-making, comparison, and brand-focused searches. When we took the campaigns over, they were very focused on brand searches only, which made it difficult to grow revenue. The blend of keywords, while more costly upfront, allows for long-term revenue growth by introducing the brand to new customers.
With Google Shopping, optimizing the feeds was paramount to the success of the campaign. We worked to ensure feeds were dynamic, product attributes were enhanced, and results fully represented the brand.
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