Blind Butcher

The Challenge:

If a bar met a butcher shop, what would the love child look like? We have no idea, but this was our take on a prohibition-style bar with the best meat in town. Create an identity system that is easy to apply and functional in a busy bar environment.

Execution:

We developed the brand name and a custom typeface for the logomark. The menu system drew inspiration from classic butcher shop typography and layout principles.