D&M Auto Leasing

Working closely with the D&M team, we developed a digital marketing strategy that included SEO, paid search, YouTube, Performance Max, programmatic, retargeting, and ConnectedTV. We ensured that the campaigns complemented D&M's radio ad reach, and expanded their markets to target a broader audience. The digital marketing strategy allowed for a multi-touch attribution approach and provided more opportunities for lead generation.

Using paid media ads, D&M’s digital strategy focuses on reaching potential customers at every phase of the car leasing journey, from awareness to lead conversion. Ad copy, car lease specials, and website copy are updated regularly with new makes, models, and incentives that keep ads current and keep D&M ahead of its competition.

As a trusted advisor for D&M, we are in regular conversation with the senior managers and D&M's PR and social media agency to ensure all marketing efforts are aligned and adaptable to market conditions. As a result of these efforts, D&M Leasing has seen a significant increase in online visibility and quality leads. This impact is a direct result of a strong client-agency partnership built on trust and transparency.