Dallas Arboretum and Botanical Garden

Challenge

Tractorbeam has had the honor of partnering with the Dallas Arboretum and Botanical Garden for more than five years. As the digital marketing arm of the Arboretum, we are constantly battling for local and national tourism supremacy in Dallas. With so many things to do in Dallas, we work closely with the Arboretum to constantly evolve the programming, the website, and the way we reach people online.

SEO

The Dallas Arboretum and Botanical Garden’s website, like the gardens itself, is constantly changing to support the season and events. Tractorbeam works closely with the Arboretum marketing team and their developers to ensure the website is optimized and outranks the local competition.

Paid Search

Tractorbeam worked with the Arboretum to obtain the Google Ad Grant for Google Ads. Through this program, the Arboretum has been able to craft a robust and effective Google Ads campaign that supports general admission, memberships, event marketing, groups and meetings, and weddings.