When we began working with Casa de Campo, we performed an extensive SEO audit of the existing site to ensure it was technically sound, well-optimized and had a best-in-class user experience before launching a paid media strategy. Based on our findings, we redesigned and redeveloped the website using WordPress and integrated both of its booking engines, SynXis and ReservHotel. The website is built in both English and Spanish to display the best possible user experience for their target markets.

The goal of the website redesign was to showcase all of the possibilities that can be had across the 7,000-acre resort. Given the large-scale complexities of Casa de Campo, the website is not only designed to drive bookings for rooms, suites, and villas, but to also drive RFPs for groups and weddings, build awareness for the world-class spa and resort activities, and highlight the best golf courses in the Caribbean.

For Casa de Campo's digital marketing strategy, we needed to create affinity and inspiration to drive bookings and RFPs. The Tractorbeam digital team steadily expanded Casa de Campo's marketing channel strategy and developed a full-funnel approach to nurture bookings and RFPs. The creative used across channels was designed to reflect the resort's high-end facility and idyllic grounds.

By leaning into luxury and showcasing the resort's premier villa accommodations in multi-channel campaigns, Casa de Campo reached records in online sales and now continues to surpass them month after month. Occupancy, which had remained consistent at 25%, has also increased to record heights at an average of 85% since launching the new luxury-focused marketing strategy.