Neighborhood Goods
Brand Identity
Challenge:
What does a department store look like in the age of online shopping? Neighborhood Goods is a ‘retail experiment’ designed to answer just that question, bringing together dozens of digital-native and brick-and-mortar brands into one retail environment.
Execution:
We developed a flexible visual language built around type, shape, and color that allows the brand to evolve alongside its partner mix. The identity also extends to a line of ‘Good Goods,’ branded merchandise that brings the Neighborhood Goods philosophy to life.
