What happens when the city’s best BBQ and music come together? An event that smells, tastes, and sounds like nothing else. Smoked is an annual festival that is uniquely Dallas.
Strike a balance between the core component of the festival. Create an identity that can evolve with each annual event.
We illustrated a series of hybrid animal/instruments that serve as the icons of the brand. This was carried across signage, tickets, social media, and merchandise.
Capture the branding in application and show people having a good time.
We spent the day at the festival eating, jamming out, and "working". It was pretty awesome to see everything in real life... even though the meat sweatpants (see above) didn't make the final cut.