Case Study  Smoked

What happens when the city’s best BBQ and music come together? An event that smells, tastes, and sounds like nothing else. Smoked is an annual festival that is uniquely Dallas.

Brand Identity

Strike a balance between the core component of the festival. Create an identity that can evolve with each annual event.

Event Photography

Capture the branding in application and show people having a good time.

Brand Identity

Strike a balance between the core component of the festival. Create an identity that can evolve with each annual event.

Execution:

We illustrated a series of hybrid animal/instruments that serve as the icons of the brand. This was carried across signage, tickets, social media, and merchandise.

Smoked_CaseStudy_2015_1600_a_backup-04Smoked_CaseStudy_2015_1600_a_backup-23Smoked_CaseStudy_2015_1600_a_backup-22Smoked_CaseStudy_2015_1600_a_backup-07Smoked_ADC_Mockup_Comp_Apparel_SSmoked_CaseStudy_2015_1600_a_backup-16Smoked_CaseStudy_2015_1600_LongPic-01Smoked_CaseStudy_2015_1600_a_backup-11Smoked_CaseStudy_2015_1600_a_backup-02Smoked_CaseStudy_2015_1600_a_backup-20Smoked_CaseStudy_2015_1600_a_backup-19Smoked_CaseStudy_2015_1600_a_backup-12Smoked_CaseStudy_2015_1600_a_backup-21
Smoked_CaseStudy_2015_1600_a_backup-01Smoked_CaseStudy_2015_1600_a_backup-03Smoked_CaseStudy_2015_1600_a_backup-25Smoked_CaseStudy_2015_1600_a_backup-06Smoked_CaseStudy_2015_1600_a_backup-08Smoked_CaseStudy_2015_1600_a_backup-09

Event Photography

Capture the branding in application and show people having a good time.

Execution:

We spent the day at the festival eating, jamming out, and "working". It was pretty awesome to see everything in real life... even though the meat sweatpants (see above) didn't make the final cut.

Smoked_PS_20141004-1316IMG_1925IMG_2076IMG_2007IMG_1939Smoked_PS_20141004-1294Smoked_PS_20141004-1405IMG_1922IMG_2121IMG_2140IMG_2156Smoked_PS_20141004-1225Smoked_PS_20141004-1439IMG_1927IMG_1932IMG_2151IMG_2105Smoked_PS_20141004-1255IMG_2017Smoked_PS_20141004-1284Smoked_PS_20141004-1156Smoked_PS_20141004-1416IMG_2026Smoked_PS_20141004-1325Smoked_PS_20141004-1184

Related Projects