Case Study PepsiCo

How can you change the perception of a global soft drink giant from “purveyor of sugar water” to “participant in the future of food”? By engaging the nation’s finest thought leaders and telling a brand story about health, sustainability, and progress.

Aspen Ideas Booth

Concept and design a 500 square foot booth at the Aspen Ideas Festival, showcasing the PepsiCo brand portfolio and promise.


We partnered with Friends of Type and First Protocol to build a booth around the notion of a modern farmer's market. We selected furniture and finishes, and designed a graphic language to support the booth and its programming. Friends of Type designed and created a 15-foot chalk illustration that served as the centerpiece of the experience.

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