Case Study Oeno Vaults

Oeno Vaults is a personal wine storage, management, and delivery service located in Santa Rosa, California.

Brand Identity

Develop a refined brand to appeal to customers of distinguished taste.

Collateral

Create a sophisticated collateral system with a rich tactile component and sharp attention to detail.

Website

Create a marketing site including a web portal allowing customers to manage their collections and order stock as needed.

Brand Identity

Develop a refined brand to appeal to customers of distinguished taste.

Execution:

Designed a logo mark, iconography system, and color palette to reflect the distinguished brand DNA and match the regal quality of fine wine branding. The brand language was developed into a series of patterns and textures that were incorporated throughout the brand.

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Collateral

Create a sophisticated collateral system with a rich tactile component and sharp attention to detail.

Execution:

We created standard stationery, along with quality assurance certificates, membership cards, seals, and stickers. Brand textures were incorporated as security patterns and papers were selected to provide a luxurious tactile feel.

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Website

Create a marketing site including a web portal allowing customers to manage their collections and order stock as needed.

Execution:

We designed and developed a user interface that allows for sorting, searching, and managing collections, along with a checkout system for withdrawing stock from the vaults.

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OenoVaults.com

 

 


 

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