Case Study Mappin & Webb

How do you revive a 200 year-old luxury brand that has lost its way? By reviving the richness of the past and combining it with a inspired vision for the future.

Identity

Sift through two centuries of brand identity to arrive at a timeless classic that looks the part in any era.

Brand Strategy

Cast a vision for the revitalization of a sleeping giant, from product strategy to store design.

Identity

Sift through two centuries of brand identity to arrive at a timeless classic that looks the part in any era.

Execution:

We refined the master brand mark to restore the brand’s regal air and anchor it in London. Our review of historical brand assets led to the revival of maker’s marks found on vintage Mappin & Webb silver pieces.

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Brand Strategy

Cast a vision for the revitalization of a sleeping giant, from product strategy to store design.

Execution:

A 5-year strategic plan and vision book paved the way for the revitalization and eventual sale of the company. The document provided guidance for a multi-tiered rollout of new product lines, distribution strategies, and store design principles.

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