Case Study Light Farms

Light Farms is an 806 acre master planned community that’s being developed as the ‘gateway’ to Celina, TX. We see it as being more than just the gateway to a north Texas city, but as the inception of a new way to think about communal living in suburbs everywhere.

Identity, Environment & Signage

Create an identity for a master planned community that stands out from the numerous neighboring developments across North Texas.

Print Collateral

Develop a system of tools to support sales for a community that doesn't exist yet.

Digital Marketing

Drive website traffic and lead-generation with Search Engine Optimization.

Identity, Environment & Signage

Create an identity for a master planned community that stands out from the numerous neighboring developments across North Texas.

Execution:

Created a modern yet endearing identity inspired by the farm that gave name to the development. Cohesive brand collateral, website, and community signage work together balancing tradition with a vision for the future.

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Print Collateral

Develop a system of tools to support sales for a community that doesn't exist yet.

Execution:

We engaged Eleanor from justeleanor.com to illustrate a whimsical series of people, animals, and objects that represented the Light Farms lifestyle in advance of actual development. The sales tools succeeded in portraying a positive and dynamic family environment to prospective homebuyers.

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Digital Marketing

Drive website traffic and lead-generation with Search Engine Optimization.

Execution:

Tractorbeam began the engagement with in-depth technical and content audits to immediately improve performance then provided ongoing on-page and off-page SEO optimizations monthly to continually improve search engine visibility.

86%Organic Goal Completions YoY
50%Organic Traffic Increase YoY
#1
In Organic Results for Targeted Keywords

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