Case Study Ida Claire

If a gypsy from the American South opened a restaurant that doubled as her “cabinet of curiosities,” what would it look like? We worked with Front Burner Concepts to discover the answer.

Identity

Develop a brand name and identity system to represent the travels and adventures of a southern gypsy.

Menus

Create a menu system that carries a broader restaurant narrative and takes diners on a culinary journey.

Signage & More

Complement the interior design and architecture with branded signage, plates, coasters, etc.

Identity

Develop a brand name and identity system to represent the travels and adventures of a southern gypsy.

Execution:

Selected a brand name that personified the personality behind the brand. Developed a series of logotypes, icons, and illustrations that rendered a rich canvas for brand execution and design.

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Menus

Create a menu system that carries a broader restaurant narrative and takes diners on a culinary journey.

Execution:

We designed around the notion of vintage storybooks, bound in colorful linen, to tell the story of Ida's adventures. Interior layouts were arranged in chapter format to carry the theme throughout the meal.

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Signage & More

Complement the interior design and architecture with branded signage, plates, coasters, etc.

Execution:

Working in conjunction with interior designers and architects, we created signage and murals along with custom plateware, chef's jackets, service items, and more. Additionally, we consulted on design selections and finishes throughout the restaurant space.

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