Case Study i Fratelli

i Fratelli was started by the Cole brothers in Irving, Texas in 1987. Since then, the company has grown to include 14 locations in DFW, and one in Austin. They were voted the Best Pizza in Dallas by D Magazine in 2015.

Challenge

Replace an outdated website with a new, fresh, mobile-friendly site that showcases the company’s menu. Once live, promote the website using Search Engine Optimization and Paid Search to drive calls and online orders.

Paid Search

Paid search is the best way to reach customers at the most critical moment: just before they make their purchase decision.

Google Adwords

 

Google is the first search engine that people turn to for information. By building highly focused geo-targeted ads, and focusing on desktop and mobile search, Tractorbeam ensures the closest location information is provided when customers are ridiculously hungry.

Paid Search Build
and Optimization

In-Depth Keyword Research, Build Geo-Targeted Campaigns, Construct Hyper-Segmented Ad Groups, Build Rotating Ad Copy, Repeat Steps.

Click Through Rate

20.72%

Q3

Cost Per Click

$0.39

Q3

Conversion Rate

48.13%

Q3

Search Engine Optimization

 

From the beginning of the website redesign, Tractorbeam made Search Engine Visibility a high priority. From website hierarchy and structure, to mobile optimization and critical on-page technical SEO elements, the site was designed to look great, function well, and perform in search.

Organic Traffic

+98.02% YoY

Organic Conversion Rate

52.04% Q3

Before

 

Tractorbeam redesigned the i Fratelli Website, which launched in late 2015. We focused on providing an updated look and feel, while staying close the brand standards. In addition, improving user experience and website navigation was a top priority.

After

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