What does a burger joint mean to a neighborhood? More than you might think. Goodfriend transformed the area by providing a much needed family venue for great food, live music, and hundreds of craft beers.
Business in the front. Party in the back. Create a menu system that keeps everyone smiling.
We created a series of collages from found images and type that lent texture, humor, and variety to the menu system. The front sides contrast with clean typesetting to help customers sort through the extensive beer and food offerings.