Case Study Fluent

How would you brand a secret society? Fluent represents the ultimate in lifestyle concierge services. It serves those who enjoy and expect the finer things in life and desire a first-class experience in travel, dining, and entertainment.

Brand Identity

Create an identity system that feels at once sophisticated and shrouded, sexy and secretive.

Execution:

We designed a system of seals and patterns to create a rich, textured identity. Wax seals and security patterns enhanced the notion of secrecy and lent a regal air to the brand.

Fluent_CS_2015_Fluent_CS_2015_2Fluent_CS_2015_2_Fluent_CS_2015_2_2Fluent_CS_2015_3_6Fluent_CS_2015_3_7Fluent_CS_2015_3_8Fluent_CS_2015_3_9Fluent_CS_2015_3_10Fluent_CS_2015_3_11Fluent_CS_2015_3_12