Case Study Fluent

How would you brand a secret society? Fluent represents the ultimate in lifestyle concierge services. It serves those who enjoy and expect the finer things in life and desire a first-class experience in travel, dining, and entertainment.

Brand Identity

Create an identity system that feels at once sophisticated and shrouded, sexy and secretive.


We designed a system of seals and patterns to create a rich, textured identity. Wax seals and security patterns enhanced the notion of secrecy and lent a regal air to the brand.