Case Study DSVC

How do we honor design award winners without taking ourselves (or the industry) too seriously? By pushing the limits of fashion photography and graphic design to portray a serious image that has its tongue planted firmly in cheek.

Identity/Collateral

Develop a theme and design language for the 46th annual Dallas Show, presented by the DSVC.

Execution:

We worked with photographer Fredrik Broden to develop a theme and visual language for the show that carried across calls for entry, posters, and program guides. Each invitation was hand addressed with a unique script.

DSVC_CaseStudy_2015-01

DSVC_CaseStudy_2015-02

DSVC_CaseStudy_2015-05

DSVC_CaseStudy_2015-06

DSVC_CaseStudy_2015-07

DSVC_CaseStudy_2015-04

DSVC_CaseStudy_2015-08