Case Study Five Minute Major - Dallas Stars

How can apparel design expand a fan base and create excitement around a franchise on the rise? By pushing the boundaries of official merchandise and by creating designs drawing inspiration from fashion and streetwear.

Apparel Design

Create an apparel line that generates new interest from existing fans and those who have never previously interacted with the brand.

Execution:

We designed a broad series of shirts, hats, and accesories for women, men, and children. Each concept sought to challenge the traditional notion of team merchandise.

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