Art for everyone

This campaign is built around the notion that art is less about the medium or the perspective of the artist than it is about how art changes the viewer. By shifting the camera away from the work and toward the impact it has on people of all stripes, we begin to humanize, democratize, and catalyze the experience. Just as the work changes the viewer, these diverse perspectives change the meaning of the art itself.


We visited venues across the arts district to capture people's natural responses to works of visual and performing art, documenting both their thoughts and expressions in real-time.